Task

Team Data Analysis & Presentation

Purpose

The purpose of this task is for students to work in a team to investigate and evaluate a range of social media metrics and analytic approaches informing recommendations towards an organisation's social media strategy.

Learning Outcomes

The following learning outcomes are reinforced in the completion of this task: K1, K2, K4, S1, S2, A1 and A2.

Requirements

Students are required to work in a team of approximately 4 to 6 members. Each team will select an organisation (see list below), identify, evaluate and make recommendations regarding appropriate social media metrics, analytics tools, and potential data mining approaches.
Each team will be required to submit a written report presenting the analysis and findings in relation to recommended social intelligence approaches. Each team member is to write a section of the report (approximately 500 words per team member).

Each team will also be required to deliver approximately 10 minute oral presentation to the class, summarising the findings of their analysis and recommendations.

Analysis of metrics should take into account aspects like: definition, purpose, information generated, usefulness, benefits, shortcommings etc. Evaluation and recommendations should take into account the type of organisation, the social media presence of the organisation and the social media goals of the organisation etc.

Students may like to select from the following metrics and tools in relation to their selected organisation (or come up with their own selections as appropriate):

• metric measures e.g. number of followers or friends, number of posts, number of comments, number of comments per post, net promoter score, ROI

• social media analytics and monitoring tools e.g. Google Alerts

• social media mining tools e.g. Weka

Select one (1) from the following list of organisations: Monash University, Dell Computers, Pizza Hut, Ford Motor Company, Starbucks, Zappos, or another organisation as agreed upon with lecturer (permission from the lecturer must be granted before commencing work).

Academic Presentation:

Reports should be presented as a business style report, including title page, executive summary, table of contents, introduction, body encompassing analysis and discussion, conclusion, and references in accordance with:

• General Guide to Referencing: http://federation.edu.au/__data/assets/pdf_file/0015/164121/FedUniGeneral-Guide-to-Referencing-2014.pdf

• General Guide to Writing and Study Skills: http://federation.edu.au/__data/assets/pdf_file/0018/190044/2014-General-Guide-to-Writing-and-StudySkills.pdf