Task
Read the case titled LJ Hooker's reach to China in Chapter 4 (page: 154) of your textbook and critically analyse the following questions:
1. Which elements of culture can be identified in LJ Hooker's strategy of targeting cashed up Chinese residential property investors?
2. In your own assessment, what are the real benefits of the Juwai.com strategic alliance for LJ Hooker?
3. What are the cultural differences of the Chinese residential property buyers that are depicted in this case study?
4. Which of Hofstede's components can be applied to the LJ Hooker and Juwai.com strategic alliance?
You must use at least 5 academic references to support your answers.
Case study on culture and international marketing - due on Friday, 24th August (11:59 pm AEST).
Rationale
This assessment task will assess the following learning outcome/s:
- be able to analyse elements of the international environment and their inter-relationship and demonstrate their relevance to international marketing strategies.
- be able to identify and assess international marketing opportunities and threats.
- be able to plan, implement and manage international marketing strategies.
This assessment will address the first, second, and third learning outcomes. This assessment is specifically related to Topic 4 (chapter 4 of the textbook). The primary purpose of this assessment is to provide students an opportunity to develop skills in the use of cultural concepts and models in the analysis of an international marketing environment. The assignment requires students to analyse a case analyses in a country perspective, identify and specify the cultural issues, and suggest your informed views on the subject matter. The secondary purpose of this assignment is to give students the opportunity to enhance their research, analysis, critical thinking and written communication skills; particularly in the areas of argument development and report writing.