TASK:

Pepsi or Starbuck

Select an organization of your choice and carry out the following tasks. Conduct a research on the marketing and promotional strategies of the organization selected. Your Report should include the following:

1. Introduction

2. Summarize the various promotional strategies used by the organization in implementing an Integrated Marketing Strategy. Identify the risks associated with promotional campaigns and discuss how they can be prevented.

3. Design an Integrated Marketing Communication strategy for the chosen company incorporating the different elements of the Promotion Mix.

5. For the above chosen company, design an effective and creative marketing communication (print advertisement) of your own, for any one of its products for the chosen target market. You can incorporate the logo of the chosen company, though the three creative tactics—headlines, subheads, and body copy should be your own creative work.

6. Conclusion