Task:

In this unit we consider many alternative approaches and perspectives on how organisational creativity and innovation might be promoted or blocked in practice across multiple levels: individual, group and organisation. Assignment 2 is specifically concerned with the development and sustainability of an organisational culture to promote and support creativity and innovation across the group and organisational levels of analysis.

1. You are required to critically evaluate group and organisational level support for creativity and innovation in the context of your workplace, firstly through application of climate models and secondly through a consideration of the role of creative leadership and creative Human Resource Management and Development in promoting creative and innovative behaviour, which is qualitatively difference to productivity and performance.

2. You will then need to demonstrate a systematic understanding and critical appreciation of the process of creativity and innovation drawing on contemporary theories to support your evaluation and synthesis.

3. You will develop a plan to promote creativity and innovation in the context of your work organisation supported by contemporary quality academic perspectives. You will need to include an in-depth literature review critically evaluating alternative contemporary perspectives in order to draw meaningful conclusions and develop feasible recommendations.

4. You will present your analysis and plan in report format of approximately 1500 words excluding references and appendices.

5. In the unlikely event that your work organisation prevents adequate analysis the UK Tutor can agree an alternative. You are not permitted to use a case study of your own choice unless approved in advance by the UK tutor. Use of an unapproved alternative case study will result in failure of the assignment.

1 Demonstrate a systematic understanding and critical appreciation of theories and models of creativity, innovation and change management in the context of contemporary organisations.

2. Synthesise individual and organisational theoretical perspectives to systematically promote the potential for creativity, innovation and change in practice.