Task

Critically discuss the following statement:

‘Innovation and creativity are critical in overcoming the challenges of entrepreneurial work'.

Some suggestions to strengthen the quality of your assignment

Define entrepreneurship, innovation and creativity terminology used within the context of the assignment.

Reflect on the theoretical linkages between these concepts.

Critically discuss a maximum of three ways in which innovation and creativity are critical in overcoming the challenges of entrepreneurial work'. The various aspects of entrepreneurial work are evident in the components of a business model and business plan. Draw on some of these aspects to reflect upon where creativity and innovation are particularly evident and how. For example, creativity is particularly evident in opportunity identification, whereas innovation (of the service/product) can be significantly enhanced by using a process of co-creation in developing the value proposition for a service/product and in developing the marketing strategy for the product/service.

Support your arguments throughout the assignment with examples and evidence from the literature.

Read widely and use at least 20 references of which 10 are refereed journal articles that can be found on the USQ databases.

Note

Only Microsoft word format is to be submitted. Only electronic submissions via the submission link on the StudyDesk for MGT8040 are acceptable.

The essay should be referenced in accordance with the Harvard referencing style