Task ldquothe best marketing strategies arenrsquot top down, Ask an Expert

Management Studies

Task: “The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and wants.” Critically analyse this statement using Amazon as your case study organisation. You should aim to show whether customer voice drives strategic marketing decisions in this organisation making reference to relevant academic literature in the process.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93127472

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