Task Details:
1. Briefly trace the development and growth of the organisation from its beginnings to the present through the application of corporate strategies - what types of strategies have these been?
-what strategies has been applied, and how? Why?
-Research areas
- Mission, vision, competitive advantages
- Strategies used in the past
- Current strategies
-Do not focus on a general history of company.
2. There have been many criticisms of the business practices that company has pursued over the years. Describe TWO of these practices and outline the outcomes.
- Focus on the strategies which were criticised
- The criticisms may comes from other stake holders, such as competitors, media journalist, industry experts, academic professionals, employees, customers, suppliers, communities etc.
3. Perform an environmental analysis for the involvement of the organisation in the context of the industry(ies) it operates in - what are the main opportunities & threats?
- Analysis Tools
- General Environments (PESTEL) analysis
- Specific Environments analysis
- Internal Environments analysis
- SWOT analysis
General Environments
- Political
- Economical
- Social /cultural
- Technological
- Ecology (Nature)
- Legal
Specific Environments
- Customers
- Partners
- Industry
- Unions
- Competitors
- Supplier
Internal environments
- Process
- System
- Employees
- Management
4. Describe the organisational culture or leadership style within the organisation.
NAB - http://www.nab.com.au/.
2250 words.
6 harvard reference.