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Task Details: Students are to compare and contrast the planning model Schermerhorn, with two other planning model sourced from academic literature, and draw some conclusions as to the validity of both in modern organisations. They are to present their analysis and findings/ conclusions in a professionally presented short report of 750 - 1000 words.

Research requirements: Students must use the text and a minimum of one academic journal article. Additional sources may be used but should be academically acceptable reference list (Harvard - Anglia style).

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91613619

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