Task Description

This challenging assessment/task will provide you a real world experience through an applied and innovative task based on team effort. Organise yourself into teams of 2 or 3 people through signing up for groups allocated in Moodle. (See information in Moodle for further guidance.)

In your group undertake the following activities:

Select a target market from South Korea and select a product(AVACADO) to export to that nation from the product list provided.

Nations: South Korea

Products: Australian Fresh Fruit (AVACADO)

1. In your team you are to conduct a strategic analysis of the:

Economic,

Political and

Social/Cultural environments of your chosen target market.

2. Develop a brief competition analysis for your products' key competition within the country (include at least 3 key competitors in your discussion).

3. Provide recommendations for the following key strategies:

Pricing strategy (what price should your company set and how)

Distribution (what is the key distribution strategy for your product)

Promotion (provide an overview of the principle promotion strategy and communication vehicle to be used).

You are expected to read widely to support your analysis and justify your recommendations. You must include at least 15 references to support your ideas. I suggest you use the Google Scholar to find journal articles. Remember to reference them in-text as you use them and add them immediately to your reference list. You must use APA Referencing.