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TASK DESCRIPTION-

Writer 7000 - 8000 words Report

Ineos: "The biggest company you have never heard of".

Ineos is a UK chemical industries company which - under the strategic direction of its CEO, Jim Ratcliffe - has become increasingly powerful (and profitable) in this (little known) business sector. In recent years, Ineos has expanded its chemical processing activities into Europe and have diversified into other business sectors (fracking gas production, fashionable outdoor clothing (Belstaff), motor vehicles (Landrover) and sport (football)). As a strategic management consultant, Ineos have requested that you consider any of their current strategies to:

a) Carry out a strategic internal and an external analysis using any relevant analytical framework or strategic analysis tools. (4,000 words).

b) Advise Ineos on the strategic options they should take, the barriers they may encounter in implementing these strategic options, and how they can overcome these barriers (4,000 words).

More details of the question requirements are given in the Case Study materials provided.

Please ensure that you present your work in a business report format.

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