Task Description - Individual Report

This challenging assessment/task will provide you a real world experience through an applied and innovative task.

Read the Article ‘Vegan leather is now a thing, and you won't believe what it is made out of listed under the Assessment 2 link in Moodle or from the website http://themindunleashed.com/2016/03/vegan-leather-is-now-a-thing-and-you-wont-believe-what-it-is-made-out-of.html.

You have been hired as the Marketing Manager of Ananas Anam in the UK (http://www.ananas-anam.com/). Carmen Hijosa, your CEO has decided to market PiñatexTM to India, China, Australia, Nepal and Brazil. She has asked you to write a report after conducting a strategic analysis of the environmental variables such as economic, political, social, cultural, technological and any other variables in any ONE of the above countries of your choice which may influence the marketing of PiñatexTM in that country.

It is recommended that students read various academic materials before writing this report. You will be expected to have consulted books, at least 5 relevant academic journal articles, conference proceedings, theses, dissertations, market reports and so on to write the report (i.e. support your arguments with theories and market figures).

You should start working on the assessment as early as Week 4.

Students can follow the following report structure to write the report:

- title page with course name and code, student name, student id and campus and date;

- executive summary (not more than 150 words and it is not included in the word count);

- table of contents;

- introduce the background information necessary to understand the product PiñatexTM and the country of your choice (not more than 200 words);

- discuss the environmental variables that may affect your international marketing campaign in that country (not more than 1200 words);

- write the conclusion (not more than 100 words) and

- list the references (at least 10 academic references).

You can use the CQUniversity library database and Google Scholar to find journal articles. Remember to reference them in-text as you use them and add them immediately to your reference list. You must use APA Referencing and if using Endnote, you need to download and use the latest version.

To enhance the presentation of your assignment, you can use headings and sub-headings used to specify the information required for each of the above criterion. The assessment marking criteria below should guide you for this assessment task, in particular the weighting attributed to each section of the assignment. Please use Times New Roman with font 12 and double line spacing.