Task -
This assessment item is Part 2 of your International Business Report and focuses on Topics 7 to 12 of this unit.
Having now completed a major analysis of the environment in which your business will operate you will need to prepare Part 2 of your International Business Report which will offer strategy recommendations to your organisation. Your assessment will again be in report format and should cover the following:
Executive Summary (a 2 page (maximum) summary of key findings, strategies and outcomes).
Introduction to the report.
Brief background to company and selected international country: ie brief approx 2 page synopsis of Assessment 1 (Topics 1-6 as well).
Additional analysis reflecting your further country analysis (Topic 7)
Recommendation for entry mode and multinational structure/competitive strategy with justification (Topics 8 and 9)
Marketing and R&D considerations (Topic 10)
Recommendations regarding production (Topic 11)
International HRM issues and considerations (Topic 12)
Conclusion
References in APA format
Rationale -
The aims of the assignment are:
- to provide you with an opportunity to apply the theoretical ideas and models you have studied to a real organisation;
- demonstrate the application of the knowledge gained in the first six (6) topics to the development of strategies and marketing decisions in an international market (Topics 7-10);
- allow you to develop your information searching and critical thinking skills; and
- provide you with further experience in academic writing.
It addresses the following learning objectives for this subject:
- be able to identify general and specific issues as well as new trends facing managers of international business operations, and design strategies to respond to these issues;
- be able to research and evaluate the attractiveness and viability of conducting business in specific locations around the globe;
- be able to research and recommend appropriate strategies for the form, location