Task - Research Report

Select "Telstra " as research topic

Purpose

The purpose of this task is to encourage students to identify and prepare a written critique of arrange of features Relating to an organisation's social media presence and strategy.

Learning Outcomes
The following learning outcomes are reinforced in the completion of this task: K1,K2,K4,S1,A1 and A2.

Requirements
Students are required to prepare a research report of approximately 2500 words. Students are required to select from a list of organisations and prepare an analysis of the organisation's social media presence and strategy.

Students should report an analysis and evaluation of the following aspects in relation to their selected organisation:

• social media presence
• social media audience
• social media marketing
• ethics, privacy and security
• social media technologies

Select one(1 )from the following list of organisations:

• Telstra
• CBA (Commonwealth Bank of Australia)
• Salesforce
• Qantas Airways Australia
• Starbucks
• Metcash
• AT&T

Academic Presentation:
Reports should be presented as a business style report, including title page, executive summary, table of contents, introduction, body encompassing analysis and discussion, conclusion, and references in accordance with General Guide to Referencing

General Guide to Writing and Study SkillsStructure of a Business Report

Title page
Table of contents
List of figures (if applicable)
Executive summary
Introduction
Body of report
Conclusions
Recommendations (if applicable)
Reference list/bibliography
Appendices (if applicable)