Target the us discount retailer hampm the swedish fashion, Ask an Expert

Management Studies

Target (the U.S. discount retailer), H&M (the Swedish fashion clothing chain) and Primark (the U.K. discount clothing chain) have pioneered "cheap chic"-combining discount store prices with fashion appeal.

What are the principal challenges of designing and implementing a "cheap chic" strategy?

Design a "cheap chic" strategy for a company entering another market, e.g. restaurants, sports shoes, cosmetics, or office furniture.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92594876

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