Target Advertising

This case examines advertising for the brand featured in the opening vignette, Target.

1. The creativity in these ads likely helps to

a. inform.

b. persuade.

c. remind.

d. All of these.

2. Target’s ads end in red, a bold visual statement that reminds people of the brand. In terms of developing the big idea, this tactic is referred to as

a. brainstorming.

b. visualization.

c. transforming a concept.

d.creative fatigue.

e. transformation.

3. The Target ads are effective but risky. They hardly resemble any other ads for a major retailer. If the company was reluctant to take such risks, the creative director would assume which role to convince Target the ads would be effective?

a. Fighter

b. Warrior

c. Explorer

d. Artist

e. Judge