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Management Studies

Talkaphone discovered that teens preferred text messaging and that senior citizens preferred cell phones that could take pictures. It was too expensive to provide the highest quality of both these functions in a cell phone. So they provided a second tier level of quality but included both features to appeal to both markets. As a result:

a. they will probably sell lots of cell phones to the teen marke, but not to the senior market

b. they will probably sell lots of cell phones to the senior market, but not to the teen market

c. they will probably sell lots of cell phones to both the teen market and the senior market (WRONG ANSWER)

d. the will probably ot sell lots of cell phones to either market

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92449903

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