Take-home CaseFall 2015

Cheng, S.S & Seegar, M.W. (2012). Cultural Differences and Communication Issues in International Mergers and Acquisitions: A Case Study of BenQ Debacle. International Journal of Business and Social Science. Vol. 3 No. 3. http://www.ijbssnet.com/journals/Vol_3_No_3_February_2012/12.pdf

Read the above case and prepare a formal report (3-4 pages) answering the questions that follow. Your report should be written in APA style. Completed assignments should be uploaded to the digital dropbox on e.centennial prior to the due date (Oct. 6th).

Consider the following questions in the context of this case:

1. How did cultural differences lead to the failure of the BenQ - Siemen's merger?

2. The case describes how BenQ communicated both during and after the acquisition. What could they have done differently to improve communication?

3. What if BenQ had acquired Toshiba's mobile communications division. Given that Toshiba is a Japanese company, what communication difficulties might they have encountered?