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1. Analyze the six paths to creating blue oceans as they pertain to your company/product or service.

2. Determine what can be done (or has been done) to appeal to customer tiers outside your target market.

3. Create a plan incorporating findings from 1 and 2 above.

4. Draw a new strategy canvas that shows the implementation of your new strategy.

Marketing Management, Management Studies

  • Category:- Marketing Management
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