Table of Contents:
(insert table of contents)
Business Overview
- The vision and mission statement for the business
- Business goals and objectives, both short-term and long-term
Products and Services
- Description of the business -what your business does, your products or services - industry sector
- Time operating
- Point of difference over competitor - location, price, service. Benefits to your customers.
Market Analysis
- Customer needs analysis-market research results and analysis (market size and potential
- Who will purchase your product or service
- Where is your market located: local, regional, state, national or international?
- The state of the market: is it growing, declining, segmented?
- Market influences such as seasonal price fluctuations or trends
- the price range: high, low or in the middle
Competition
- Competition and trends
- who and where they are
- how you are positioned against them
- your product/service features against theirs and what gives you a competitive edge
- the benefit/s of your service/product to the consumer
- comparison of your pricing and service
Marketing Strategy
- Emerging markets
- Advertising - promotional opportunities - getting exposure
- your website or online presence
- your website or online presence
- details and cost of advertising including print, online, TV and radio
- product/service launch plans
- how you will measure the success of your marketing strategy and various promotions
- how pricing will encourage sales
Business Structure & Management
- Organisational and legal requirements, including WHS
- any trademarks, patents, web addresses and other intellectual property you need to protect
- Human resources - staffing requirements - roles - labour requirements short term and long term
- Specialist/consulting services required
- Meeting all legal requirements, including workplace health and safety requirements
- Your exit strategy
Risk Management
- SWOT analysis or risk matrix and strategies for risk management
- Strategies using strengths to address opportunities
- Strategies to reverse weaknesses to address opportunities
- Strategies to counter threats with strengths
- Strategies to fix vulnerabilities
- Contingency plan
Finances
- Financial sources - business loan, personal funds, investment capital
- Establishment costs -salary and fixed overheads
- Cash flow forecast liquidity -
- Sales and growth forecast - projections
- Financial Statements
- Profitability
Action Plan
- Operational plan/production plan to support business goals and objectives
- Strategies for workplace health and safety
- Turn Risk Management strategies into actions here
Evaluation
- How do you plan to measure success
- Performance indicators used to measure success
Must be written in plain english for online training provider.
There are no word limit but must address every bullet in attachment.
For Hair and Beauty salon based in Sydney Australia. Financials based on Sydney market
10 references