Google Business Operation Strategy

Define Google's corporate strategy.

1) Synthesize the product, vertical and geographical scope of Google's endeavors and evaluate the effectiveness of their corporate strategy in creating value.

2) Articulate Google's use of vertical integration, globalization and diversification strategies in managing the scope of Google's activities.

3) Employ concepts of economies of scope, transaction costs and/or the costs of managing complexity to focus on the cost and benefits of Google's product diversification strategy.