SWOT

Instructions

1. Select a company - Carnival Cruise Lines, American Airlines, or Mc Donalds Resturants

2. List two examples of Strengths and Opportunities (SO) within the organization.

3. Provide an example of SO strategy and explain how an internal strength can be matched with an external opportunity to create a strategy.

4. List two examples of a Weaknesses and Threats (WT).

5. Provide an example WT strategy and explain how an internal weakness can be matched with an external threat to create a strategy.