SWOT Analysis: Your Favorite Restaurant

follow the exercise instructions

Its required to answer all questions in the attached document.

(Max Brenner Boston )

SWOT Analysis

SWOT analysis, the key tool in the strategic planning process, can also be applied to career planning. A SWOT analysis focuses on the internal and external environments, examining strengths and weaknesses in the internal environment and opportunities and threats in the external environment.

Select your favorite food establishment. Use the SWOT diagram presented in the text and conduct an analysis of it. When you're finished, think about what the owner or manager would say about your analysis---would s/he say you missed anything? Identified anything s/he'd never thought of? If time allows, share your analysis with the owner or manager and see if you were correct in your assumptions.

1. Strengths:

What advantages does the food establishment have?

What does it do well?

What relevant resources does it have access to?

What do other people see as its strengths (e.g. work processes, culture, etc)?

2. Weaknesses:

What could the food establishment do to improve?

What does it do badly?

Do others see the work processes, climate, systems, etc as a weakness?

3. Opportunities:

Where are the good opportunities facing this food establishment?

Are there any interesting trends it could take advantage of?

What changes in technology and markets are occurring on both a broad and narrow scale that might represent opportunities for this food establishment?

What changes are occurring in social patterns, political administrations, population profiles, lifestyle changes, etc that might represent opportunities?

4. Threats:

What obstacles does this food establishment face?

What changes are occurring in social patterns, political administrations, lifestyle changes, etc. that might represent threats to this food establishment?

Could any of its weaknesses seriously threaten its future?