Q. Below are 3 excellent examples of using marketing to increase sales, profits, also exposure.
o Susan G. Komen for the Cure's segmentation strategy that pulled in 10.46% more donations per person
o Kodak's combination of triggered emails, direct mail also personalized websites that achieved a 23% lead rate for its B2B business
o Olympus' innovative sideways-scrolling promotional email that had a 41.2% click-to-open rate