Surveying the available literature all available literature, Ask an Expert

Management Studies

Surveying the Available Literature: All available literature concerning the problem at hand must necessarily be surveyed and examined before a definition of the research problem is given. This means that the researcher must be well conversant with relevant theories in the field reports and records as also all other relevant literature.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9533429

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