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Suppose you work at Microsoft in their Xbox video game console division. Microsoft has long targeted Xbox to the advanced economies, especially in North America and Europe. Management would like to sell more Xbox 360s to emerging markets. What are the main characteristics of emerging markets that might make them potentially good markets for Xbox? Identify the major risks and challenges that Microsoft might encounter in selling the Xbox 360 to emerging markets.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92532327

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