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Suppose you were faced with the choice between an ad and that attempts to create favorable attitudes by making several strong claims about the product and an ad devoid of such claims but filled with attractive visuals and favorable musice. how might your preference for a particular ad depend on.(A)consumers' involvement at the time of ad exposure, (B) Consumers' product knowledge at the time of ad at the time of ad exposure, and (C)the product's performance relative to competition?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91883163

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