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Suppose you own a small hardware store with emphasis on manufacturer brands and have barely been breaking even. A large wholesaler offers you a full line of dealer-branded (your name on the products) hardware items at substantially lower prices. What do you do? Why? What does the degree of brand familiarity imply about previous and future promotion efforts? How does the degree of familiarity with the brand affect the price of the product?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92529630

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