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Management Studies

Suppose you are the product manager responsible for General Electric's line of trash compactors. After many years, the product has yet to gain acceptance by many consumers. Use the diffusion of innovation theory discussed in the text to explain why trash compactors have achieved such poor market penetration.

What does this imply concerning the shape of the rest of the trash compactor's life-cycle curve?

What actions might you consider taking to increase the market penetration for this product?

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