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Management Studies

Suppose you are launching your new business, and you want to start the marketing plan of your business. Describe and discuss briefly the following points:

a) What is the type of business of your choice?

b) Market segmentation (identify 3 to 4 segments)

c) Environment (who are your competitors?)

d) Promotion/ Communication strategy ( for example: how to promote, which media to use, fit promotion to each market segment selected above)

e) The difference between skimming and penetration strategy for your business?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92582245

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