Q. 3D-Magic is a new Corporation which has developed a revolutionary 3D television. It uses a new technology which gives a much sharper also realistic 3D experience than their competitors. The Corporation is based in the United States. The Corporation's top management are contemplating their distribution strategy.
1. Identify the key alternative distribution channels. Elucidate what are the pros also cons of every one?
2. Suppose which you decided to use a conventional method going through major retailers such as Best Buy, Sam's Club, etc. Elucidate what vertical integration method would you pursue to minimize channel conflict? Why?