Suppose that you have been engaged as consultant to Nike. You can create your role. You may be engaged to represent voice of parents, military, women customers, or any group you select. On the other hand, you may be general consultant to Nike, sportswear producer and home of Swoosh logo.
Nike has allotted you to prepare very short report to reply this problem.
"We have sponsored some very controversial players, like Pittsburgh Steelers quarterback Ben Roethlisberger (accused of assault) and Golf Pro Tiger Woods (publicity about marital problems and car accident). Must we continue to sponsor players like these? Describe why or why not?"
You can select to describe just one player, like Tiger Woods (that is., you can reply the problem, "Must we sponsor Tiger Woods?") Or you can take position, "Nike must sponsor Tiger but not Ben," or vice versa. Or you can say, "Nike must (or must not) continue to sponsor athletes who have ..."