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Suppose that you are contributing in the launching of a new internet package for a local telecommunication company (Zain or Viva or Oredoo). Describe and discuss briefly the following points:

Market segmentation (identify 3 to 4 segments)

Environment (who are your competitors?)

Promotion/ Communication strategy ( for example: how to promote, which media to use, fit promotion to each market segment selected above)

What is the difference between skimming and penetration strategy? Give an example to describe the difference.

What is the difference between Optimization of product value and sequential introduction of new products?

Suppose that you are contributing in the launching of a new internet package for a local telecommunication company (Zain or Viva or Oredoo). Describe and discuss briefly the following points:

Market segmentation (identify 3 to 4 segments)

Environment (who are your competitors?)

Promotion/ Communication strategy ( for example: how to promote, which media to use, fit promotion to each market segment selected above)

What is the difference between skimming and penetration strategy? Give an example to describe the difference.

What is the difference between Optimization of product value and sequential introduction of new products?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92185250

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