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Management Studies

Suppose that a company has successfully used architectural innovation to reconfigure a product and is now the market leader. In order to improve its product offering, extend the time that it can extract profits from its products, and maintain high entry barriers for new rivals, it will most likely engage in __________ innovation next.

A. radical

B. architectural

C. incremental

D. either radical or architectural

E. disruptive

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92245430

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