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Summarize each of the data collection instruments, sampling methods, and the statistical methods.

Write a 1,050- to 1,400-word paper in which you compare and contrast each of the approaches:

  • What are the strengths and weaknesses of each sampling approach?
  • What are the specific situations in which you would choose to use each of the instruments and designs?
  • What are the strengths and weaknesses of each statistical approach?
  • How can they be used most effectively in a combined approach?
  • Which methods are more appropriate for research in your own business and functional area?

Format your paper consistent with APA guidelines.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91401058
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