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problem 1: Describe the main benefits and drawbacks you would associate with the given market research methods:

a) Personal interviewing
b) Online problemnaires
c) Consumer panels

problem 2: Differentiate between random sampling and non-random sampling and summarize the advantages and drawbacks of quota sampling.

problem 3: Describe what you understand by the given terms:

a) Quantitative research
b) Qualitative research
c) Syndicated research

problem 4: Describe the value of sales forecasting to efficient marketing planning and describe two methods used by marketing managers to estimate future level of sales.

problem 5: Summarize the advantages and drawbacks related with two motivation research techniques broadly used by marketing management.

problem 6: prepare notes on three of the given:

a) Attitude scaling
b) Advertising pre-testing research
c) Retail audits
d) Secondary data

problem 7: Identify the main factors to be considered in the development of a problemnaire.

problem 8: Summarize the value of test marketing throughout the development of new products and identify the research activities which can be considered as part of test marketing a new product.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M94202

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