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Having completed full legal restructuring of its operations in China, Carrefour is making for rapid expansion in country. China has region's highest GDP growth rate, enormous population, and disappearing trade barriers. Opportunities in country's booming retail sector require immediate attention for Carrefour to stake greater share of market before other foreign competitors, who are amassing at borders, make headway. Your management consulting firm has been retained to complete assessment of Carrefour's international strategy, particularly as it associates to Asian region.

Your report should thoroughly address following main strategic issues:

1. Perofrm a complete study of external environment in Asia, and recognize the critical strategic factors in each of the following areas:

A. The General Environment
B. The Industry Environment
C. The Competitor Environment

2. Based on analysis, what advice can you provide Carrefour's management to enhance company's successful expansion into China?

3. Suggest the integrated and coordinated set of commitments and actions which will exploit company's core competencies, sustain growth, and make sure maximum performance and value for shareholders.

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M936177

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