Success in marketing is only possible with a clear understanding and definition of target segments, their needs and the benefits a product can deliver to those segments. This week you need to define the segment or segments that your marketing plan will address. Companies and products often target multiple segments with specific plans and tactics tailored to each segment. Keep your focus tight and limit your plan to one or two segments.

Utilizing the product that will be featured in your marketing plan:

• Define which market segment or segments your product will target. Explain the method you employed to define the segments.