(Answered) Students will develop the product strategy sections of

Management Studies

Students will develop the product strategy sections of their marketing plan.

1. Product Strategy

a. Positioning

b. Product strategy

c. Pricing strategy

Q1: Internet affect on price

How has the Internet affected price considerations? Analyze several different industries, such as airlines, sales, hotel reservations, and book sales.

Q2: Pricing strategy

Four recent Computer Science graduates are starting their own software services firm. They plan to promote a "good value" pricing strategy to their customers. Would you recommend this pricing strategy?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M91248307
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