Marketing Management Paper (with references from text)
How does the external (macro) environment affect your firm?
Inscribe a short (3pages, typed and double spaced) addressing the issue.
Apply textbook ideas to their employment environment. Students can choose an organization with which they would like to be employed. Pick one-
Aon
National Geographic
Google
Marketing Environment
1) Demographics 2) Economics 3) Social Culture 4) Political-Legal 5) Technological 6) Natural