Students are expected to use diverse sources of information and to carry out an original analysis rather than summaries or rehash existing work. Students are encouraged to use situations and data from their own experience where possible.

It should include:

1. An assessment of the progress made by Illinois tool Works Inc.in establishing itself in one target country or regional market from first planning its entry strategy until now.

2. An analysis of the cultural, political, and legal environments of the emerging market concerned.

3. An evaluation of the organization's strategies: first for international entry, then for organizing and structuring its global operations, and finally for maintaining competitive advantage in the face of new challenges and changing conditions.

4. Reasoned and evidence-based conclusions about the level of success achieved by Illinois Tool Works Inc. in seizing the opportunities and overcoming the problems for expanding its international business in the chosen market.