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Strong brands are not only those that can be easily recognized by consumers, they are also able to build and sustain a strong relationship with them. Examine how brands can build strong and long-lasting relationships with customers. What is it that they need to focus on and why? Discuss examples of brands that succeeded in building successful relationships with their customers.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91406221
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