In a turbulent, fast-changing industry environment, a company's approach to coping with rapid change should, ideally,

A) strive to compete on the basis of low-cost/low-price rather than on the basis of strong product differentiation or best-cost.

B) try to lead change with proactive strategic moves while at the same time trying to anticipate and prepare for upcoming changes and being quick to react to unexpected developments.

C) be a consistent first-mover or a consistent fast follower or a consistent slow-mover, whichever best fits management's temperaments and shareholder expectations.

D) involve pursuing a focused niche strategy aimed at the fastest-growing market segments.

E) place strong emphasis on building and strengthening the company's long-term market position rather than worrying excessively about short-term profitability and ROE.