Problem: A trend in resort management has been the move towards affiliating the resort name and/or company with a large chain; some hotels have even added the word "resorts" to the name of their companies (e.g., Hyatt Hotels and Resorts). Identify the reasons and strengths of this trend in your essay. Please show steps how you get an answer and please be clear in your explanation.
Your essay responses should be at least 500 words in length.