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"Strategy Approaches and Industry Characteristics" Please respond to the following:

• Using the three (3) generic strategies (global integration strategy, host country focus strategy and hybrid international strategy), select a product or service then create a strategy using one (1) of the three (3) generic strategies then explain your decision of not selecting the other two (2) generic strategies for your industry characteristics.

The world market is made up of three (3) industries (global, international, and multidomestic). Using the two (2) dimensions (product and market requirements and operational requirements of a firm), select a product then explain the best way to market that product using the appropriate industry and the best dimension for each product.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9789861

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