Strategy and the Global Competitive Environment Assignment

Your task

Produce an individual assignment. Informed by and consistent with the previous external analysis in Assignment  and the feedback given, the focus now will be on providing and evaluating strategic and marketing options for the identified organisation and making specific recommendations.

You will consider its position, resources and capabilities.

• Evaluate possible strategies and justify an appropriate approach

• In brief, recommend a marketing plan

Assignment will be in the form of an internal consultant's report. The exact presentation style will be at your discretion but should be a professional, businesslike analytical report with an executive summary, conclusions and recommendations. It should also use Harvardreferencing.

The assignment should be 3600 words in length, (+/- 10%) The word count does not include appendices, references, bibliography, or other supporting material which are additional and do not contribute to your grade.

Include information or analysis contained in a professional business report or which are deemed as essential background for markers if you are writing about a less well-known business.

Make sure the submission is a piece of critical analysis rather than the presentation of descriptive facts. It must be materially different from Assignment , focussed as is required on the internal strategic capabilities of the organisation.

Demonstrate an in-depth and critical knowledge of the theoretical underpinnings of marketing and strategy. Demonstrate a synthetically, analytically and persuasively deep understanding of the process of marketing and strategic analysis

Deploy analytical tools of strategic and marketing management in relation to both the external and internal environments of organisations to synthesise, evaluate and develop appropriate strategic and marketing options in a complex environment.

In order to pass the assessment you will need to:

Collect and critically analyse, to an acceptable level, relevant data to identify the current strategic position and the constituent elements of a marketing plan of a real firm

Select and apply relevant strategic and marketing frameworks to determine the attractiveness of an industry and distinctiveness of a firm

Apply consistently and critically and in-depth knowledge of strategy and marketing to propose an integrated and efficient strategy based on data collection drawn from relevant sources

Evaluate and justify the proposed strategy and demonstrate the logical and structured approach used to develop it .