Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

Q1. P&G and HUL are very close competitors matching one other on every point; for illustration, in the area of detergents, P&G has “Ariel” for HUL’s “Surf”, and “Tide” for HUL’s “Rin”, and so on. In a strategic move to gain additional market share, P&G cut the price of “Tide”, which was around 10% greater than that of “Rin” by around 20%, to around 10% below “Rin”. What are the options which are open to HUL to counter this move? Which would you suggest and describe why?

Q2. Strategic marketing, sometimes termed to as STP (Segment, Target, and Position) marketing, has replaced the previous concept of LGD (Lunch, Golf, Dinner) marketing; however LGD marketing has furtively crept back in the guise of CRM (Customer Relationship Management)”.

Do you agree? Illustrate.

Q3. The demand for a specific product, in units, is given by D = 10 – P, where P is the price in rupees. It is given that the variable cost per unit is Rs 2/-, illustrate how different prices might be set, based on the pricing objective.

Q4. prepare detail notes on any two of the given:

a) Channel conflict
b) Service marketing
c) Penetrating Pricing
d) Vertical Marketing System
e) Branding

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M912651

Have any Question? 


Related Questions in Marketing Management

Social marketingrecommend at least one 1 way a business

Social Marketing Recommend at least one (1) way a business with which you are familiar could use social media / buzz marketing to increase sales and awareness (e.g., social media awareness) of your products. Give your op ...

Watchnbspthe video case study geek squad a new business for

Watch  the video case study "Geek Squad: A New Business for a New Environment." Read  the case study discussion on pp. 88-89 of the  Marketing  text. Keep this case study in mind as you complete this assignment.  Write   ...

The company is ben and jerrys ice creamb2b marketing

The company is "Ben and Jerry's Ice Cream" B2B Marketing, Marketing Information Systems and Measuring Marketing Activities Learning Outcomes 1. B2B marketing. Student can differentiate the differences in marketing strate ...

A 34kg cannonball is fired at dimitri who weighs 136 kg if

A 34kg cannonball is fired at dimitri who weighs 136 kg. if the cannonball is fired with an initial velocity of 8.9m/s with what speed does the combination of dimitri and the cannonball tumble backwards? Use conservation ...

List and explain the factors that influence channel member

List and explain the factors that influence channel member selection decision. Students will be asked to explain in own words why each factor is important in channel member selection process.

1understanding consumer shopping behaviorthe article

1.Understanding Consumer Shopping Behavior The article discusses the decision process of what makes retail customers prefer one product over another. It also argues that because of the increase in technology such as soci ...

Step 1nbspidentify a product line that has a range of

Step 1   Identify a product line that has a range of options at different prices .  An product line means that one company will sell related products using a single brand name. Good examples include hair care products, a ...

Envision what the health care system of 2030 might look

Envision what the health care system of 2030 might look like? Describe at least two technological advancements that would be available to patients. How would technology help providers make health care decisions? How woul ...

Excel project descriptionproject overviewdevelop a

Excel Project Description Project overview Develop a Microsoft Excel application that provides support for decision making. The application must be useful to someone, which means it needs to help someone analyze data and ...

Pricing is controlled by the manufacturer or producer of

Pricing is controlled by the manufacturer or producer of the product or service. The manufacturer or producer understands the competition (competitive activity), the consumer and their own company requirements. Include a ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro