Strategic Marketing Management-Individual Paper Score Sheet

Individual Strategic Marketing Paper Assignment

For this assignment, you are to imagine that you have invented a new beverage (soft beverage). It is tasty, it is healthy, it is unique. It appears to appeal to all generations. You are SO excited. You wonder, how have other new beverages been introduced to the market? What would be the best approach in today's digital marketplace? You can certainly incorporate your own opinion, but also need to provide a few (at least five-10good secondary research sources) that help you gain a background about what has been done in the past.

Your submission of this paper should provide an indication of your writing style, and secondary research capability. This assignment provides you with some guidelines for the ‘rules of the road' for papers in this class. Please select a format, either MLA or APA guidelines, are often the most commonly used ones in business-related writing assignments.

This individual paper is to be at most 3 pages of content, double-spaced,plus a cover page, and a page (or more) of References. The paper is expected to be researched appropriately with all sources properly cited throughout the text as well as in the bibliography. In-text notes should be used, and this also means that a proper bibliography/references needs to be provided. Secondary research is expected (minimum of 5-10 proper sources from books, articles, trade periodicals, databases, etc.)

If accessed online, please include online address/URL as part of citation (even if this additional content is not officially part of the MLA or APA guidelines. Blogs or Wikipedia content are discouraged, because most often, the accuracy of the material is not always able to be supported, but sometimes such material will provide you with ideas for locating additional information. However, please do not base this individual research paper solely on such informal sources. No primary research (surveys of your friends, for example) is required for this individual paper, although you are strongly encouraged to talk informally with others for additional insight.

Your References section should be single spacedfor each citation with double spacing between the sources.

The title pageand bibliography are NOT part of the 3 page report count, so your paper will be, probably, five pages for everything. No executive summary here, no table of contents either, but PLEASE do use headings or subheadings, etc. Some bullet points can also be very helpful. Grading will be based on quality as well as quantity of content and quality of writing presentation. These individual papers will be graded both on your content (research rigor, creativity, and thoroughness) as well as your writing capability.

The following score sheet indicates how your paper will be evaluated. Remember, this is NOT a huge assignment; but it does need to be completed, and turned in on time. Hopefully, this paper will allow you to take a look backwards to see where you have been as well as an opportunity to look ahead to see where you would like to be in the future.

CONTENT-INFORMATION ASSESSMENT

1. Cover Page:

2. Body of Report:

a. Overall approach to topic:

b. Highlights:

c. Gaps/weaker areas:

3. Reference Sources:

4. Appendices or Attachments:( nice, but not needed here)

WRITING EVALUATION, GRAMMAR, OVERALL APPEARANCE, ETC.

5. Note: Scoring rubric as follows

5 Very well written, thoughtful, good sentence structure, nice headings/subheadings, great citations with URL address and all in-text notations;

4 Nicely written, but not quite as clear or astute as could be, good sentences for the most part, but could be a bit improved, good sources but might also be improved, possibly missing some of the in-text source identification

3 Completed paper but does not have the depth of discussion as could be, may be missing headings/subheadings, may be missing source identification in paper, and/or may have fewer sources