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Case Preparation Summary for Case Discussion

To be prepared for McDonald's

1. What has been McDonald's competitive advantage?

2. Looking externally (PESTAL) what is McDonald's best opportunity for competitive advantage in the future (only chose one)?

3. What strategy could McDonald's put in place to take advantage of this opportunity? Consider the strategy choices we have discussed during the second half of the semester.

4. Is the strategy feasible--what internal capabilities does McDonald's have which will provide for successful execute this strategy or what internal capabilities will it need to acquire to successfully implement the strategy?

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