Strategic management: Vision and mission statements, core values, link to plans

Explain the importance of your selected business' vision and mission in determining the strategic direction. In your paper be sure to include the following and organize your paper by these main thoughts, using headers:

- Business Overview: Define the business, products/services, and customers. In this section, you will answer the question - 'why does this business exist?'

- Mission Statement: Identify the company's stated mission statement. If there is none, you will need to create one. Analyze the effectiveness of this mission statement. How can it be improved? Be specific!

- Company Vision: Describe the organization's vision for the future, including a vision statement, if the company has one.

- Core Values: Identify the organization's core values and guiding principles. Consider areas such as culture, social responsibility, and ethics.

- Linkage to Strategic Plan: Analyze how the vision and mission have shaped the organization's strategic direction.