Strategic Management Accounting

Assessment task Case study

Length and/or format: Approximately 1,500 words.

Refer to the website of Philips:

https://www.results.philips.com/publications/ar16#/

Write a report addressing the following questions:

1. Outline the long-term goals of the Philips and define the groups of stakeholders or clients for Philips.

2. Choose suitable perspectives that could be used as part of a balanced scorecard and develop specific objectives for each perspective.

3. Develop a strategy map to show the relationships between the different objectives.

4. Indicate KPI's and KPD's (lead and lag indicators)

5. Based on the academic/professional literature, provide a critical analysis of the issues concerning the implementation of the     balanced scorecard.